Alvarez is a brand that sticks with you.

I was given an Alvarez guitar 20 years ago, and I still play it today. Over the years, I’ve owned several more, and every time one comes into my shop, I get excited. Not just because they’re great guitars, but because I love introducing musicians to a brand they may not know yet.

Once you play an Alvarez, it usually clicks pretty quickly.

Built Around the Player–Instrument Relationship

At the heart of Alvarez Guitars is a simple but powerful idea: the relationship between the player and the instrument matters.

Alvarez understands that comfort and tone don’t just affect how a guitar sounds. They affect how much you want to play. And the more you play, the more you grow as a musician.

That philosophy shows up the moment you pick one up.

Perpetual R&D: Always Improving, Never Standing Still

Alvarez refers to their approach as “perpetual R&D” - perpetual research and development.

Instead of locking into one design and calling it done, they’re constantly refining:

Bracing patterns
Wood selection
Construction techniques

They’re always asking the same questions:
How can this guitar sound better? Feel better? Inspire more playing?

That kind of commitment isn’t easy, but it’s exactly why Alvarez guitars continue to improve year after year.

A Legacy of Quality and Value

Alvarez has been building guitars since the late 1960s, and their following has grown steadily ever since. The reason is simple: intentional design at every level.

Whether you’re picking up: